A small pile of peppered beef jerky pieces isolated on a white background. BWFolsom/iStock/GettyImagesPlus

Happy Jerky Day!

The North American Meat Institute unveils video for Jerky Day June 12.

Are you ready to celebrate Jerky Day? 

The North American Meat Institute, a contractor to the Beef Checkoff, is unveiling an array of fun facts, nutrition information and a video for Jerky Day, June 12. The new information and video may be viewed at EnjoyJerky.com, where consumers can also view interesting facts about how jerky is made, its history and search a product center that showcases dozens of beef jerky choices that meet the definition of low-fat, natural and organic.

In 2017, Nielsen reported that beef jerky sales grew by 7% over the previous year as consumers seek snacks that taste great, satisfy hunger and deliver protein.  In fact, most beef jerky products offer 10 grams or more of protein per serving. Once a snack associated with outdoor activities, today single-serve packages of beef jerky are popular in lunch boxes, purses and brief cases. 

“The explosion of flavor options in the beef jerky category -- from chipotle to black cherry barbecue – offers jerky fans an array of enticing choices in a convenient product that deliver the protein they clearly prize,” said North American Meat Institute Senior Vice President of Public Affairs Janet Riley. “Today, beef jerky is as much an indoor food as it is the beloved food of the outdoors and Jerky Day is a chance to celebrate the many flavor and nutrition options available in today’s robust marketplace.” 

Use #NationalJerkyDay throughout the day on June 12 to join in social media.

Source: North American Meat Institute

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